book a call
Adib Al Ibrahim in a cream t-shirt and clear glasses, smiling and looking to the side in warm sunset light book a free call
readout · greetingopen
ciao!

i help brands

Performance and direct-response marketing for service businesses and DTC brands. Ads that get a response, pages that convert it, follow-ups that close it.

see the kits
experience8+years in growth marketing
delivered100+projects
launched300+campaigns
the machine · 6 units
what i do

Ad spend isn’t the problem. Leaks are. I build one connected system that turns scrolls into sales, and I prove every dollar along the way.

MG–01less wasted spendHK–02more thumbs stoppedFD–03more booked callsSR–04a site that sellsAP–05faster follow-upPL–06numbers you can trust
where the money leaks

four leaks. one fix.

Most ad accounts don’t fail on budget. They leak in four places, and each one costs you sales you already paid for.

scrolled past01

ads nobody stops for

The ad looks fine, but it has no hook. People scroll past, and you pay for the reach anyway.

dead ends02

clicks that go nowhere

The click lands on a slow, busy page that doesn’t keep the ad’s promise. So nobody acts.

gone cold03

leads that slip away

A lead waits a day for a reply. By then they’ve booked with someone faster.

blind spend04

numbers nobody trusts

Tracking is half set up, so no one knows which dollar brought the sale.

readout · statement01 / 03

one system.

six modules.

from scroll to sold.

one system. six modules. from scroll to sold.
the process

from magnet to pulse.

Every module goes through the same four steps: plan, design, launch, measure. Scroll to watch each one take shape.

  1. MG–01 magnet: plan: Map who should see the ad, what they’re offered, and how the budget splits across Meta, TikTok and Google. design: Wireframe the campaign: one structure per goal, audiences by intent, placements by platform. Then build it. launch: Ads go live with one job each: get a lead or a sale. The budget follows whatever responds. measure: A weekly read on cost per lead. Losers get cut, winners get more budget.
  2. HK–02 hook: plan: Research the angles your buyers care about, then write a bank of hooks to test. design: Storyboard the first three seconds, then design and shoot the static and video ads. launch: Hooks go out in test batches, three at a time, so the scroll decides. measure: Hook rate and click-through pick the winner. The next batch builds on it.
  3. FD–03 front door: plan: One offer, one action. Plan the page around the promise the ad made. design: Wireframe the flow from headline to form, then design it to load fast and read clearly. launch: Ad traffic lands on a page that matches it. Every form and click is tracked. measure: A/B tests on headline, offer and form push the conversion rate up.
  4. SR–04 showroom: plan: Plan the site around what visitors need to decide: pages, products and proof. design: Wireframe every key page, then design and build a site that sells, not just looks good. launch: Launch with the basics that convert: speed, SEO and clear calls to action. measure: Track enquiries, conversion rate and order value, and fix the slowest pages first.
  5. AP–05 autopilot: plan: Map what happens after the first response: who gets which message, and when. design: Design the email and WhatsApp flows, the CRM stages and the message templates. launch: Every new lead gets an instant reply. The follow-ups run on their own. measure: Track lead-to-sale rate and recovered carts, and rewrite the messages that stall.
  6. PL–06 pulse: plan: Plan the events that matter: lead, booking, add to cart and purchase. design: Set up Pixel, Conversions API and GA4, then design a dashboard you can read in a minute. launch: Every step from click to sale is tracked, across ads, pages and follow-ups. measure: A weekly scorecard shows what works, what to cut and what to test next.
kits

pick a kit. skip the guesswork.

A kit is a set of modules already wired for one result.

mode
start hereone-off · 1 weekgx–00

growth x-ray

Find the wasted ad spend in one week.

from$300see the kit kit 01one-off · 3–5 weekslm–01sm–01

lead machinesales machine

From ad click to booked call, built and running.From ad click to checkout, built and running.

from$1,500see the kit core kitmonthly · 3-month minimumge–02

growth engine

More results from every ad dollar.

from$1,000/mosee the kit kit 03monthly · 3-month minimumgp–03

growth partner

A part-time growth head for the whole funnel.

from$2,200/mosee the kit
ad spend is paid to the platforms, not includedcompare all kits
work

pull a file.

Every case starts as a file. Hover to lift one out, click to open it.

see all work
cabinet a · case files10 files
mg–01magnetmg–01module · dividermagnetperformance ads · Meta, TikTok & Googleopen module hk–02hookhk–02module · dividerhookhook creatives · static & video adsopen module 002bor educationBor Education degree-match landing pagecase 002 · real client · Education · UK degreesBor Education: the apply form became an AI matcher-30%cost per lead+25%conversion rate+42%website sessionsFD–03MG–01HK–02open the file fd–03front doorfd–03module · dividerfront doorlanding pages & offersopen module 003bor · redesignBor Education website before the redesigncase 003 · real client · educationBor Education: a website redesign for traffic and engagementAIcourse matchermoretrafficclearcourse detailsopen the file sr–04showroomsr–04module · dividershowroomwebsites & online storesopen module 001kampus groupKampus Group website homepagecase 001 · real client · Education · study abroadKampus Group: the growth lever nobody pulled60sto a course match1 stepad to booking4 gapsfound in the auditMG–01FD–03AP–05PL–06open the file ap–05autopilotap–05module · dividerautopilotemail & WhatsApp follow-upopen module pl–06pulsepl–06module · dividerpulsetracking & performance analysisopen module 004your brand004case file · emptythis file is still empty.Your brand could be the next case study.book a free call
adibopediacase files · 2026hover a file · click to open
05 · contact

let's make your ads pay.

Tell me what you sell and what your ads bring in today. Thirty minutes, one call, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
01 · modules · 06 entries

six modules. one growth machine.

Each module does one job and has its own code. MG–01 magnet sits at the centre: hooks feed it, pages convert the click, follow-ups close the sale, and pulse decides what gets more budget. Book one module on its own, or take a kit.

book a free call see the kits
pick your mode
mode
lead mode
You sell a service: education, real estate, clinics, agencies, consultants. We optimise for qualified leads and booked calls.
sales mode
You sell products: DTC and e-commerce brands. We optimise for sales, ROAS, order value and repeat buyers.
same machine
The six modules are the same. The offer, the creatives and the numbers change.
mg01hk02fd03sr04ap05pl06
the loop

start → attract → convert → nurture → measure.

01

start

Find where the ad money leaks before spending more.

GX–00
02

attract

Ads and hooks bring the right people to you, ready to act.

MG–01HK–02
03

convert

Pages that turn the click into a lead or a sale.

FD–03SR–04
04

nurture

Email and WhatsApp follow-ups turn responses into customers.

AP–05
05

measure

See what works, cut what doesn’t, every week.

PL–06
02

attract

Ads and hooks bring the right people to you, ready to act.

mg–01attract · campaign

magnet

performance ads · Meta, TikTok & Google

Ads built for a response, not reach.

Campaigns on Meta, TikTok and Google set up for one thing: a measurable response. A lead, a booking or a sale, at a cost that makes sense for your business.

lead mode · for service brandssales mode · for DTC brands
Lead campaigns with qualifying questions, so you pay for people who can actually buy.Sales campaigns built around your best products, with retargeting for people who almost bought.

the number it movescost per qualified leadROAS and cost per purchase

what you get
  • Account and offer review
  • Campaign structure
  • Audiences
  • Budget plan
  • Weekly optimisation
  • Scale rules

the leak it fixes
“We boost posts, but nothing comes back.”

open MG–01
hk–02attract · creative

hook

hook creatives · static & video ads

Stop the scroll. Earn the click.

Direct-response ads built around a hook: a first line or first second that makes the right person stop. Static and video, made to be tested, not just posted.

lead mode · for service brandssales mode · for DTC brands
Ads that answer the doubt before someone enquires: proof, process, results and price range.Ads that make the product the hero: UGC-style video, before and after, offers and bundles.

the number it moveshook rate, CTR and cost per leadhook rate, CTR and cost per purchase

what you get
  • Angle research
  • Hook bank
  • Static ads
  • Video ads
  • Test batches
  • Creative report

the leak it fixes
“Our ads look good, but nobody stops.”

open HK–02
03

convert

Pages that turn the click into a lead or a sale.

fd–03convert · build

front door

landing pages & offers

Turn the click into a response.

One page, one offer, one action. Pages that match the ad that sent the visitor, load fast, and make the next step obvious.

lead mode · for service brandssales mode · for DTC brands
Lead magnets, quizzes and matchers that qualify visitors before they enquire.Product and offer pages with bundles, proof and a short path to checkout.

the number it moveslead conversion rateadd-to-cart and purchase rate

what you get
  • Offer
  • Copy
  • Design
  • Form or checkout
  • Tracking
  • A/B tests

the leak it fixes
“People click, then leave.”

open FD–03
sr–04convert · build

showroom

websites & online stores

A site that sells, not just looks good.

Websites and online stores designed and built around how people buy: clear offers, quick pages and tracking from day one.

lead mode · for service brandssales mode · for DTC brands
A service site that explains, proves and books calls, with WhatsApp one tap away.A Shopify or WooCommerce store with fast product pages, upsells and clean checkout tracking.

the number it movesbooked calls and enquiriesconversion rate and average order value

what you get
  • Site plan
  • Design
  • Build
  • Conversion basics
  • Speed and SEO basics
  • Handover

the leak it fixes
“Our website gets visits, but no sales.”

open SR–04
04

nurture

Email and WhatsApp follow-ups turn responses into customers.

ap–05nurture · system

autopilot

email & WhatsApp follow-up

Close the response you paid for.

Email and WhatsApp flows that reply in seconds, follow up for days and bring buyers back. Set up once, working every day.

lead mode · for service brandssales mode · for DTC brands
Instant replies, follow-up sequences and booking reminders, with every lead tracked in one CRM.Welcome, abandoned-cart, post-purchase and win-back flows that grow repeat sales.

the number it moveslead-to-sale raterecovered carts and repeat purchase rate

what you get
  • Instant reply
  • Email flows
  • WhatsApp flows
  • CRM pipeline
  • Segments
  • Campaigns

the leak it fixes
“They asked for the price, then disappeared.”

open AP–05
05

measure

See what works, cut what doesn’t, every week.

pl–06measure · insight

pulse

tracking & performance analysis

Prove what works. Cut what doesn’t.

Tracking that follows each customer from ad to sale, and reports that turn the numbers into next week’s decisions.

lead mode · for service brandssales mode · for DTC brands
See which ads bring leads that actually become paying clients.See blended ROAS, CAC and payback, not just what each platform claims.

the number it movescost per sale and lead-to-sale rateblended ROAS (MER) and CAC payback

what you get
  • Tracking setup
  • Event plan
  • Dashboard
  • Weekly scorecard
  • Behaviour analysis
  • Next tests

the leak it fixes
“We don’t know which ads are working.”

open PL–06
prefer a bundle?

four kits, ready to go.

compare kits
GX–00growth x-ray · Find the wasted ad spend in one week.LM–01SM–01lead machinesales machine · From ad click to booked call, built and running.From ad click to checkout, built and running.GE–02growth engine · More results from every ad dollar.GP–03growth partner · A part-time growth head for the whole funnel.
questions

good to know.

What’s the difference between a module and a kit?

A module does one job and has its own code, like MG–01 magnet (performance ads) or HK–02 hook (ad creatives). A kit is a set of modules already connected for one result, with a fixed scope and a starting price. Most clients start with a kit.

Do you work with service businesses or product brands?

Both. Service businesses (education, real estate, clinics, agencies, consultants) need qualified leads and booked calls: that’s lead mode. DTC and e-commerce brands need sales, order value and repeat buyers: that’s sales mode. The modules are the same; the offer, the creatives and the numbers we track change. Flip the mode switch to see your version.

Where should I start?

Running ads but unhappy with them: GX–00 growth x-ray. Nothing converts yet: LM–01 lead machine, or SM–01 sales machine if you sell products. It converts and you want more: GE–02 growth engine. The free call is where we decide.

Is ad spend included in the price?

No. Ad spend is paid straight to Meta, TikTok or Google from your own ad account, so you keep full control of it. The prices shown are my fee.

Why a 3-month minimum on monthly kits?

Direct response is a testing game. The first month finds the winning hooks and audiences, the second scales them, the third makes the results steady. After three months, it’s month to month.

Do you guarantee results?

Nobody honest can guarantee ad results. What I commit to is a clear testing plan, new creatives every month, and a weekly scorecard, so you always know what your money is doing.

How are prices shown?

Each kit has a starting price in US dollars, shown in your own currency (approximately). You get a fixed quote after the free call, before any work starts.

Can you work with my in-house team?

Yes. I can run everything, or plug into your team and hand over everything we build.

05 · contact

not sure where to start?

Tell me what you sell and what your ads bring in today. I’ll point you to the right kit or modules.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
02 · kits · 04 kits

four kits. pick the outcome.

A kit is a set of modules already connected for one result. Every kit is built around paid ads and measured by the response they bring: qualified leads in lead mode, profitable sales in sales mode.

book a free call see all modules
which one fits?
mode
01You run ads, but you’re not happy with what they bring.GX–00growth x-ray02Nothing converts yet, or you’re starting from zero.LM–01SM–01lead machinesales machine03It converts. You need more of it.GE–02growth engine04You’re spending steadily and want the whole funnel handled.GP–03growth partner
one-off · 1 weekstart here
gx–00

growth x-ray

Find the wasted ad spend in one week.

modules inside
MG–01+HK–02+FD–03+PL–06
best for
Brands already running ads, unhappy with the results.
you get
  • An audit of your ad accounts, creatives, pages and tracking
  • A hook and creative teardown
  • Your top 10 fixes, ranked by money lost
  • A recorded walkthrough of every finding
the result we aim for
See exactly where your lead budget leaks.See exactly where your sales budget leaks.
time
about 1 week
starting from
$300credited to your first kit if you start within 30 days
book GX–00
one-off · 3–5 weekskit 01
lm–01sm–01

lead machinesales machine

From ad click to booked call, built and running.From ad click to checkout, built and running.

modules inside
FD–03+HK–02+MG–01+AP–05+PL–06
best for
Brands with no funnel yet, or one that doesn’t convert.
you get
  • An offer and landing pageAn offer page, or fixes to your store
  • Meta Pixel, Conversions API and GA4 set up
  • 3 ad concepts × 3 hooks, static and video
  • Campaigns live on 1 platform, run for 30 days
  • An instant reply to every new leadAn abandoned-cart flow
the result we aim for
Qualified leads from week one.Your first profitable sales.
time
about 3–5 weeks, then 30 days of ads
starting from
$1,500one-off
book LM–01SM–01
monthly · 3-month minimumcore kit
ge–02

growth engine

More results from every ad dollar.

modules inside
MG–01+HK–02+FD–03+PL–06
best for
Brands with a working offer that needs more volume.
you get
  • Ads on up to 2 platforms, optimised weekly
  • 6 ad concepts × 3 hooks a month
  • 1 landing page test a month
  • A weekly scorecard and a monthly call
the result we aim for
A lower cost per qualified lead.A higher ROAS, at higher spend.
time
monthly
starting from
$1,000/mo+ ad spend, paid to the platforms
book GE–02
monthly · 3-month minimumkit 03
gp–03

growth partner

A part-time growth head for the whole funnel.

modules inside
MG–01+HK–02+FD–03+AP–05+PL–06
best for
Brands spending steadily and ready to scale.
you get
  • Ads on up to 3 platforms, full-funnel structure
  • 10 ad concepts × 3 hooks a month
  • 2 landing page tests a month
  • Email & WhatsApp flows, run for you
  • A live dashboard and a call every 2 weeks
the result we aim for
More of your leads become paying clients.A higher order value and lifetime value, with faster payback.
time
monthly
starting from
$2,200/mo+ ad spend · optional performance bonus
book GP–03
need one thing? every module can be booked on its own
MG–01 magnetHK–02 hookFD–03 front doorSR–04 showroomAP–05 autopilotPL–06 pulse
side by side

compare the kits.

Prices are my fee, shown in your currency. Ad spend goes straight to the platforms from your own account.

compareGX–00growth x-rayone-off · 1 weekLM–01SM–01lead machinesales machineone-off · 3–5 weeksGE–02growth enginemonthly · 3-month minimumGP–03growth partnermonthly · 3-month minimum
adsAudit of every ad accountLive on 1 platform, 30 daysUp to 2 platforms, weekly optimisationUp to 3 platforms, full funnel
hooksHook and creative teardown3 concepts × 3 hooks6 concepts × 3 hooks a month10 concepts × 3 hooks a month
pagesConversion reviewOffer and landing pageOffer page or store fixes1 page test a month2 page tests a month
follow-upGaps foundInstant reply to every leadAbandoned-cart flow—Email & WhatsApp flows, run for you
dataTop 10 fixes, ranked by money lostPixel, Conversions API and GA4Weekly scorecard + monthly callLive dashboard + call every 2 weeks
you measureLead budget wastedSales budget wastedCost per qualified leadFirst-purchase CPACost per qualified leadROAS at scaleLead-to-sale rateAOV, LTV and payback
starting from$300credited to your first kit if you start within 30 days$1,500one-off$1,000/mo+ ad spend, paid to the platforms$2,200/mo+ ad spend · optional performance bonus
questions

good to know.

What’s the difference between a module and a kit?

A module does one job and has its own code, like MG–01 magnet (performance ads) or HK–02 hook (ad creatives). A kit is a set of modules already connected for one result, with a fixed scope and a starting price. Most clients start with a kit.

Do you work with service businesses or product brands?

Both. Service businesses (education, real estate, clinics, agencies, consultants) need qualified leads and booked calls: that’s lead mode. DTC and e-commerce brands need sales, order value and repeat buyers: that’s sales mode. The modules are the same; the offer, the creatives and the numbers we track change. Flip the mode switch to see your version.

Where should I start?

Running ads but unhappy with them: GX–00 growth x-ray. Nothing converts yet: LM–01 lead machine, or SM–01 sales machine if you sell products. It converts and you want more: GE–02 growth engine. The free call is where we decide.

Is ad spend included in the price?

No. Ad spend is paid straight to Meta, TikTok or Google from your own ad account, so you keep full control of it. The prices shown are my fee.

Why a 3-month minimum on monthly kits?

Direct response is a testing game. The first month finds the winning hooks and audiences, the second scales them, the third makes the results steady. After three months, it’s month to month.

Do you guarantee results?

Nobody honest can guarantee ad results. What I commit to is a clear testing plan, new creatives every month, and a weekly scorecard, so you always know what your money is doing.

How are prices shown?

Each kit has a starting price in US dollars, shown in your own currency (approximately). You get a fixed quote after the free call, before any work starts.

Can you work with my in-house team?

Yes. I can run everything, or plug into your team and hand over everything we build.

05 · contact

which kit fits?

Tell me what you sell and what your ads bring in. The first call is free, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6

good for

book a free call all modules
spec sheet
module
stage
moves
fixes
in kits
good for
pairs with
price
Inside any kit, or quoted on its own after a free call
mg01hk02fd03sr04ap05pl06
your version

how it works for what you sell.

mode
watch it take shape

plan → design → launch → measure.

The same four steps run on every project. Press a step, or let it play.

01 · plan

what's included

six parts, one result.

how it runs

from call to results.

01

free call

Thirty minutes on your offer, your numbers and your goal.

02

audit

I check your ads, creatives, pages and tracking, and find the wasted spend.

03

build

Offer, page, creatives, campaigns and tracking, connected into one funnel.

04

launch

Ads go live with every step tracked, from first click to sale.

05

test and scale

New hooks every week. Winners get more budget, losers get cut.

part of a kit

get it inside a kit.

all kits
pairs well with

combine modules.

next entry
05 · contact

let's make your ads pay.

Tell me what you sell and what your ads bring in today. Thirty minutes, one call, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
03 · work

selected work.

Lab notes from real projects: what the brand needed, which modules we connected and what changed.

cases 001–003 are live · the rest are sample layouts
case-files.exe
case 001 · kampuscase 002 · borcase 003 · bor redesignmoduleskitsappendix
6 items3 case files · 2 real clients
filter by module
05 · contact

want results like these?

Tell me what you sell and what your ads bring in today. Thirty minutes, one call, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
sample case study · replace with a real project

fashion e‑commerce: from messages to orders.

A clothing brand got plenty of messages from its ads but few orders. We connected ads, a landing page and a CRM into one route from first click to checkout.

MG–01FD–03AP–05
snapshot
client
Client name
industry
Retail and fashion
modules
MG–01 magnet · FD–03 front door · AP–05 autopilot
timeline
Add dates
tools
Meta Ads, Google Analytics, Microsoft Clarity
the challenge

lots of messages, few orders.

Describe the problem in two or three sentences: what the brand was doing, what wasn't working, and the number that mattered most.

the approach

three modules, one connected route.

ad–01

Ads that bring buyers

Meta campaigns with new hooks sent people to a page instead of the inbox, tested every week.

lp–03

A page that sells

One landing page per collection, with sizes, prices and a two-field order form.

fu–05

Every cart followed up

Orders and messages in one pipeline, with email and WhatsApp follow-ups for anyone who stopped halfway.

what we built

the landing page and the ads.

Place screenshots of the real work here: the page on a phone, two or three ads, the CRM pipeline and a Clarity heatmap.

results

what changed.

add real numbers
orders per month+00%vs the 3 months before
cost per order−00%same ad budget
replies handled00%within one hour
return buyers+00%from follow-up flows
all workstart a project like this
real client · live site
case 001 · GX–00 growth x-ray · full funnel

kampus group: the growth lever nobody was pulling.

In Dhaka, every study-abroad consultancy runs the same ad. Kampus Group had something no competitor had, a live AI Course Matcher, but almost no one ever saw it. I audited the whole funnel, then planned a growth system around the matcher, from first scroll to booked consultation.

client
Kampus Group · free study-abroad guidance
market
Bangladeshi students choosing a UK study path
kit
GX–00 growth x-ray · audit & growth plan
visit kampus-group.com
readout · case 001live client
Same ad? Not here.
feed · study abroad · dhakascrolled past: 0
consultancy abook free consultation
consultancy bbook free consultation
kampus group · untappedAI course matcher · live
consultancy cbook free consultation
01 · the client, live

a real business. here’s their site.

Kampus Group has its headquarters in London and offices in Dhaka and Sylhet, and it is an ICEF-accredited agency. The first tab is the pitch deck I prepared and sent them. The other tabs show their own website, where you can spot the AI Course Matcher banner.

kampus-group-growth-pitch.pdf01/ 22
Slide 1: Cover: The asset you are not using is your best growth lever. A performance-marketing plan for Kampus GroupSlide 2: The problem: every consultancy runs the same adSlide 3: Where things stand today: one channel, no CRM, no nurture; the untapped AI Course MatcherSlide 4: The insight: zero agents, 60 seconds, one stepSlide 5: Strategy at a glance: six moments from Meta ad to consultation bookedSlide 6: The transformation: from one channel to a full growth systemSlide 7: Creative: three reel and video ad conceptsSlide 8: Creative: three static ad conceptsSlide 9: The landing experience: where the ad hands off to the AI Course MatcherSlide 10: The lead magnet in action: what a student sees firstSlide 11: Lead capture: how every lead is capturedSlide 12: CRM and pipeline: every lead lives in one pipelineSlide 13: Automated nurture: WhatsApp, SMS and email on autopilotSlide 14: Automated webinars that fill and run themselvesSlide 15: Retargeting and data: Meta Pixel and Conversions API into one CRM recordSlide 16: New growth lever: youth and student page collaborationsSlide 17: New growth lever: Google Ads for students already searchingSlide 18: System overview: one ecosystem, four missing connectionsSlide 19: Testing and optimisation: three hooks by three anglesSlide 20: Reporting and analytics: see what is working every weekSlide 21: What you walk away with: a growth system Kampus Group ownsSlide 22: The rollout: a 90-day playbook built for Kampus Group
scroll
000

the pitch deck as sent to Kampus Group · 22 slides · scroll inside the window or drag the fader

24years of experience
10,000+students placed
4.8/5student rating
100%free to students
#5421ICEF-accredited agency
9countries with offices
02 · the audit

one channel, no system behind it.

An honest look at where Kampus Group’s marketing stood. Leads came from Facebook forms alone, and once a lead arrived, nothing followed it up. Flip the switch to see what the plan changes.

  • ×
    one channel onlyLead generation runs on Facebook forms alone. Nothing else feeds the funnel.
  • ×
    the best tool is hiddenThe AI Course Matcher exists, but almost no one is shown it.
  • ×
    no CRMLeads aren’t tracked, tagged or followed up automatically.
  • ×
    no nurture, no retargetingA cold lead stays cold. Nothing brings it back.
  • ×
    no data loopNo GA4, no Clarity and no conversion feedback to Meta, so optimisation is guesswork.
  • lead automation on every channel
  • email sequences
  • SMS
  • WhatsApp nurture
  • retargeting campaigns
  • Meta CAPI optimisation
  • youth pages as a new lead channel
  • automated webinar funnels
  • data-driven reporting
03 · the insight

they already built the weapon.

No one else in Bangladesh’s study-abroad market has anything like the AI Course Matcher. The plan doesn’t invent a new funnel. It puts this tool in front of far more of the right students.

zerohuman agents needed to qualify and route a new lead
60 secto match a student to a course, country and intake
1 stepfrom seeing the ad to booking a consultation
04 · the landing experience

try it: three taps to a match.

This is the moment the ad hands off to the matcher. It asks a question and the student taps an answer. No form. This is an illustrative mockup; the real matcher lives on kampus-group.com.

  1. 01Three quick questions, finished before the student loses interest.
  2. 02The match score appears instantly, before any form is filled.
  3. 03A real course and country, not a generic “thanks for your interest”.
  4. 04One tap continues on WhatsApp, where students already are.
  5. 05Or they skip straight to booking. No extra screens or forms.
05 · the funnel map

six moments, one system.

Each step already existed in some form. The plan connects them into one automated path from first scroll to booked consultation. Tap a moment.

06 · creative testing

3 hooks × 3 angles.

Nine creative combinations compete from day one, and nothing runs on gut feel. Pick a cell to build the ad.

Kampus Group

combo 1 · question × outcome

New variants ship every two weeks. Ads that underperform are paused 3–5 days after launch. Every ad, hook and angle is tagged in the CRM, so each booked consultation traces back to the creative that earned it.

07 · the missing layer

one ecosystem. four missing connections.

acquisition
capture & data
crm & automation
automated nurture
08 · automated nurture

from first click to booked, on autopilot.

WhatsApp, SMS and email fire together the moment a lead takes action. This conversation is illustrative.

KG
Kampus Group advisoronline now
email sequence
day 0
Your free consultation is booked ✓Everything to bring before you meet.
day 3
3 reasons Data Science in the UK pays offSalary outcomes and the visa pathway, explained simply.
day 7
Still deciding? Let’s talk.Book a follow-up slot in under 60 seconds.
webinars that run themselves
  1. register in one tap
  2. automated reminders
  3. one-tap join
  4. replay or booking prompt
09 · play with the funnel

turn the knobs. see the quarter.

planning model · not results
projection3 mo
leads0
booked0
attended0
enrolled0

leadattendedenrolledone dot = one student

10 · the rollout

90 days. press play.

week01

11 · what they walk away with

more than ads. a system they own.

a fully automated lead pipelineMeta → AI matcher → CRM → nurture, working end to end.
always-on nurtureEmail, SMS and WhatsApp. Nothing manual, nothing forgotten.
smarter ad spendRetargeting and the Conversions API mean the budget follows real outcomes.
new lead channelsGoogle search intent, plus youth and student pages outside Meta.
a community, not a lead listNurture and webinars keep students engaged long after the first click.
full visibilityCost per lead, cost per consultation, show-up rate and enrolment, reported monthly.
a repeatable playbookBuilt once, then run for every intake.
all workstart with SG–01 signal
05 · contact

want a plan like this?

Tell me what you sell and what your ads bring in today. Thirty minutes, one call, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
real client · live results
case 002 · FD–03 front door · lead magnet

bor education: the apply form became an AI matcher.

Bor Education guides working adults in the UK onto university degrees. Their ads sent people to an “apply for admission” form, which is a big ask for someone who is only curious. I designed a landing page around an AI Course Matcher: a few taps to a personal degree match, with the lead captured along the way.

client
Bor Education · UK degree guidance
market
Working adults across the UK
lead module
FD–03 front door · AI matcher lead magnet
connects
MG–01 · HK–02 · AP–05
readout · case 002live results
-30% lead cost.
after launch · vs the apply form
cost per lead-30%lower
conversion rate+25%higher
website sessions+42%more
01 · the results

cheaper leads, more of them, more traffic.

cost per lead -30%
apply form
AI matcher

The same ad budget now buys more leads.

conversion rate +25%
apply form
AI matcher

More of the people who land on the page leave their details.

website sessions +42%
apply form
AI matcher

More visits to the site, with people browsing courses and coming back to their match.

bars show each metric relative to the other version · change measured after launch against the old apply-form landing page

02 · the ad creative

the ad that sent them there.

A 26-second UGC-style selfie video that ran on Meta and TikTok and sent viewers straight to the AI Course Matcher. Tap a scene to jump to it.

0:00 / 0:26
platforms
Meta (Facebook & Instagram) · TikTok
format
9:16 vertical · 0:26
style
UGC selfie, burned-in captions
destination
AI Course Matcher landing page
03 · the swap

from “apply now” to “find my degree”.

Drag the handle. On the left is the old ask: fill in an application before you know whether a degree fits. On the right is the new one: answer a question and get an answer back.

before · apply for admission

Apply for university admission

Apply now illustrative · a standard admission-application form
The AI Course Matcher on the new Bor Education landing page: step 1 of 5, what career field interests you, with six tap-to-answer options after · AI course matcher
04 · the landing page

the page I designed.

The AI Course Matcher sits at the centre of a full landing page, surrounded by proof: who Bor helps, the courses on offer, student stories and the numbers. Scroll through it here.

boreducation.co.uk/degree-match
Bor Education degree-match landing page on desktop: indigo hero reading Build Your Career With a UK University Degree, a yellow marquee, who we help, the five-step AI course matcher, courses, student testimonials, stats and a final call to action
scroll
000

landing page design · AI course matcher as the lead magnet · drag the fader or scroll inside the window

05 · try the matcher

five taps to a degree.

The same flow as the live page. The contact step comes last, after the student has already invested four taps, and the reward is a personal result. In this demo nothing is sent.

step 1 of 5

Get your free degree & career match

  • One question at a time, with a progress bar
  • Tap to answer; nothing to type until the end
  • Foundation Year reassurance built into the options
  • Contact details asked last, once the student is invested
  • A personal match, then WhatsApp within 24 hours
06 · what changed on the page

three design moves behind three numbers.

-30%cost per lead

a softer first ask

“Find my degree in 60 seconds” is easier to say yes to than “apply for admission”, so more of the people who click go on to start, and the same budget buys more leads.

+25%conversion rate

contact details come last

One question at a time and tap-only answers. The form fields appear on the final step, after four easy answers, and a personal result is promised in return.

+42%website sessions

a page worth exploring

Instead of a bare form, the ad lands on a full page with who Bor helps, the course range, student stories and the numbers, so people browse and come back.

07 · the lead flow

from ad to adviser, automatically.

  1. 01Meta & TikTok adsdrive to the matcher, not a form
  2. 02landing pageproof, courses and the matcher
  3. 03AI course matcher5 taps · personal degree match
  4. 04Zoho Flow → Bigin CRMevery answer lands on the lead
  5. 05WhatsApp follow-upan adviser within 24 hours
all workstart with FD–04 front door
05 · contact

want results like these?

Tell me what you sell and what your ads bring in today. Thirty minutes, one call, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
work / case 003 · website redesignreal client · website redesign
the new boreducation.co.uk · on screen
boreducation.co.uk/open the live site ↗
The original home page hero from the Figma file
beforeThe original home page, from the Figma file.
case 003 · website redesign

Bor Education: a redesign built to bring in more visitors and keep them engaged.

The goal was simple: grow traffic to boreducation.co.uk and make the site more engaging once people arrive. I redesigned the whole website, added an AI Course Matcher that helps visitors find a degree, and gave every course a clearer details page.

Morevisitors
AIcourse matcher
Clearcourse details

The three goals set at the start of the project.

see the redesign ↓open the live site ↗
client
Bor Education Ltd, UK degree guidance
role
strategy, UX, UI and the Elementor build
scope
whole-site redesign: header, footer, home, course pages and an AI course matcher
stack
WordPress, Elementor, custom HTML and CSS, Zoho Flow, Bigin CRM
01 · the starting point

a friendly brand with no clear next step.

The original home page, shown here from the Figma file, already had the right tone. What it lacked was a way to help a visitor decide, and a few things on the live site were simply broken.

figma · original home page (full PDF)
The whole original Bor Education home page, from the Figma PDF
The original home page, top to bottom. Scroll inside the frame.
  1. NavigationHome, Discover us, Our Platforms, News, and one outlined Apply Now.
  2. HeroA headline and a scroll arrow, with no button to start.
  3. Choosing a courseNo tool. Visitors had to browse every degree.
  4. ProofOne testimonial, repeated.
  5. PhoneText broke into single words at tablet width.
  6. FooterText about healthcare staffing, and an empty contact column.

found on the live site

  • Student finance page had no visible header
  • Student stories section was broken
  • Footer wordmark clipped at the bottom
  • Home text broke into one word per line at tablet width
  • The AI matcher lived on a single landing page
02 · the redesign

a new front door, a matcher, and course pages that explain themselves.

I kept the brand colours and typefaces, wrote them down as one design system, rebuilt every page, and put the AI Course Matcher where visitors already look: the header, the home page, the footer and its own page. Course pages now show what a student needs in one scroll.

indigo#444DA0
yellow#FFCE02
ink#14173F
cream#FBF8F1
coral#EF5B6B
teal#27B5A8
Recoletadisplay, headings
Poppinsbody, buttons, forms
  1. auditEvery page checked on desktop and phone, with a list of what broke.
  2. systemButtons, cards, reveals and the hero grid, written once.
  3. draft firstEach page rebuilt as a draft while the old one stayed live.
  4. matcherAI Course Matcher and Apply Today buttons in the header and footer, plus a home section.
  5. go liveNew pages swapped in, old ones hidden, phone widths checked.

the matcher, placed where visitors look

  • Header: a pulsing yellow button
  • Home: its own section
  • Footer: call-to-action band
  • Matcher page: quiz and results
  • Book a call: matcher shortcut

before and after

before (figma)after (live)
navigationfour links and one Apply Nowpill header with AI Course Matcher and Apply Today
heroheadline and a scroll arrowheadline, subline and two buttons
choosing a courseno toolmatcher section on home, plus its own page
proofone testimonial, repeatedrebuilt stories section and stats
footerwrong text, empty contactcall-to-action band, links, newsletter, map
phonetext broke at tablet widthfull-screen menu, checked for overflow
03 · objective and outcome

what it set out to do, and what it delivered.

Objective: raise traffic and make the site more engaging. The redesign went live recently, so the outcome below is what shipped and how it will be judged, not a set of invented numbers.

  1. trafficEvery page now has one clear job, a proper heading structure and a link to the next step, so search and ad visitors land somewhere useful.
  2. engagementThe AI Course Matcher turns “browse and hope” into five taps and a personal match, in the header, on home, in the footer and on its own page.
  3. course detailsEach course page leads with the facts a student looks for, then a clear way to ask for help or book a call.
  4. trustBroken sections were rebuilt: student stories, footer, student finance header, and tablet text wrapping.
  5. how it will be judgedSessions, pages per session, matcher completions and calls booked, compared with the weeks before launch.

The earlier landing page campaign for Bor Education is a separate case. No results are reported for this full-site redesign yet.

04 · about

hey, adib here.

Performance and direct-response marketer with 8+ years of experience. Social growth for global brands like OPPO. Growth machines for brands, solopreneurs and DTC brands worldwide.

performance marketingdirect responsecreative testingcroanalytics
book a free call see the modules
Adib Al Ibrahim in a cream t-shirt and clear glasses, smiling and looking to the side in warm sunset light
the entry

adib, as the encyclopedia puts it.

adibopedia · entry 001vol. 2026
adib/a·deeb/noun
  1. A performance marketer who builds direct-response systems: ads that get a response, pages that convert it, follow-ups that close it, and data that proves it. For service businesses and DTC brands.
  2. Grew social media for global brands like OPPO. Worked as a digital media analyst for leading brands, reading user behaviour and web analytics to measure what performs.
  3. Independent growth partner to brands, solopreneurs and DTC brands in the global market. 8+ years across paid ads, creative, CRM, analytics and automation.
see alsoMG–01HK–02“what’s our ROAS?”
my story

marketing isn't just about getting attention. it's about measurable growth.

I'm a performance and growth marketer with 8+ years of experience helping brands reach the right audience, turn attention into leads and sales, and keep customers coming back, through data-driven strategy, creative and automation.

I've worked with global brands like OPPO to grow their social media, planning and running campaigns at scale. As a digital media analyst for leading brands, I studied user behaviour and web analytics with Google Analytics and Microsoft Clarity to measure performance and guide marketing decisions.

Independently, I've worked with brands, solopreneurs and DTC brands across the global market, building direct-response systems: performance ads on Meta, TikTok and Google, hook-based static and video creatives, landing pages and stores that convert, email and WhatsApp follow-up, and analysis that shows what every dollar did.

I'm passionate about combining creativity with data to build marketing systems that don't just attract customers, but convert and keep them.

track record

the work so far.

experience8+years

in growth marketing, performance, CRM, analytics and automation.

delivered100+projects

for brands and businesses, from strategy to launch.

launched300+campaigns

planned, run and optimised across Meta, TikTok, Google and email.

what i can help with

six modules, four kits.

see the kits
MG–01magnet · performance ads · Meta, TikTok & GoogleHK–02hook · hook creatives · static & video adsFD–03front door · landing pages & offersSR–04showroom · websites & online storesAP–05autopilot · email & WhatsApp follow-upPL–06pulse · tracking & performance analysis
how i work

four things i believe.

01

growth you can measure

Attention is only the start. Every plan is tied to leads, sales and the numbers behind them.

02

connected, not isolated

Ads, creative, pages, automation and analytics work as one system, so each part makes the others stronger.

03

creativity with data

Hooks that stop the scroll, tested in batches and kept only when the data says they work.

04

built to scale

Systems that keep working as you grow: tracked, automated and easy for your team to run.

the system

one connected growth machine.

01

start

Find where the ad money leaks before spending more.

GX–00
02

attract

Ads and hooks bring the right people to you, ready to act.

MG–01HK–02
03

convert

Pages that turn the click into a lead or a sale.

FD–03SR–04
04

nurture

Email and WhatsApp follow-ups turn responses into customers.

AP–05
05

measure

See what works, cut what doesn’t, every week.

PL–06
05 · contact

let’s connect.

Tell me what you sell and what your ads bring in today. Thirty minutes, one call, and you leave with a clear next step.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
05 · appendix · back matter

the appendix.

Every encyclopedia ends with the useful bits. Playbooks, swipe files and landing page templates from the work: some free, some paid. Take them home and use them.

need it done for you?
adibopedia · back mattervol. 2026
appendix/ə·pen·diks/noun
  1. The extra pages at the back of the book, where the useful tools live.
  2. Playbooks, swipe files and landing page templates taken from real client work. Some free, some paid.
counts00 entries00 free00 paid
the shelf

take something home.

sample shelf · these entries are placeholders until you add real ones in the control room

how it works

three steps, no friction.

01

pick an entry

Free ones are tools to start with. Paid ones go deeper.

02

free: leave your email

Get the download link straight away. One useful email now and then, no spam.

03

paid: secure checkout

Pay on a trusted checkout page in your currency, and the file arrives by email.

05 · contact

want it built for you?

The appendix is the do-it-yourself version. If you’d rather have it running for you, book a free call.

book a free call see the kits
readout · bookingsopen
Book your appointment today.free · 30 min · mon–fri 10–6
05 · contact · free consultation

book your free consultation.

Tell me what you sell, what your ads bring in today and where you want to be. Then pick a time. You leave the call with a clear next step.

length30 min
pricefree
hours · your timemon–fri 10–6
onmeet · phone
01 / 05

about you and your business

So I can look you up before we talk.

team size
Your answers stay in this browser until you send them.